No Small Change: Why Financial Services Needs A New Kind of Marketing Publisher:Wiley

Name: No Small Change: Why Financial Services Needs A New Kind of Marketing Publisher:Wiley
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No Small Change: Why Financial Services Needs A New Kind of Marketing Publisher:WileyA 13 point manifesto for a new financial services marketing modelAnthony Thomson knows a thing or two about new and disruptive financial services, having co founded and chaired first the ground breaking Metro Bank and then the purely digital, app based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now theyve put their

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