Why People Don't Buy Things the wizards of once

Why People Don't Buy Things the wizards of onceSelling can be a science as well as an art and offering the right product at the right price is just the starting point. While many resources offer tips and techniques for achieving an effective sales style, Washburn and Wallace dig beneath the surface to explore the thought processes potential buyers go through every time they consider making a purchase. Based on years of field tested research and practice, Why People Don't Buy Things offers a

The Two Income Trap shows why the usual remedies won't solve the problem and points toward the policy changes that would create better opportunities for both parents and children

most high-stakes assignment yet

Would she have gotten into the car of a stranger

Neurosurgeon Eitan Green has the perfect life—married to a beautiful police officer and father of two young boys

fragile nation into a powerful empire

and ambitious federal prosecutors

getting willful kids into bed) of balancing work and family

Along the banks of the Little Big Horn

many more civilians took their own lives

His next eight hours make up this novel

Over ten years ago

must find the truth in this "utterly absorbing" #1 New York Times bestseller (Associated Press)